Apple has just revealed the iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever. The new design also features contoured edges and a customisable Action button, that allows users to personalise their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.
A Functional Lightweight Design
Available in 6.1-inch and 6.7-inch display sizes, the iPhone 15 Pro and iPhone 15 Pro Max feature a strong and lightweight titanium design — a first for iPhone. This premium alloy — the same used in spacecraft — has one of the highest strength-to-weight ratios of any metal, making this Apple’s lightest Pro lineup ever. Both models feature a new refined brush texture, contoured edges, and the thinnest borders on iPhone. The Pro lineup is built to last, combining the strength of titanium with the toughest back glass in a smartphone and the industry-leading Ceramic Shield on the front.
The all-new Action button replaces the single-function switch used to toggle between ring and silent, offering additional options so users can choose between quickly accessing the camera or flashlight; activating Voice Memos, Focus modes, Translate,3 and accessibility features like Magnifier; or using Shortcuts for more options.
A17 Pro: A New Era of Apple Silicon for iPhone
Bringing pro performance and capabilities, iPhone 15 Pro and iPhone 15 Pro Max are powered by A17 Pro, the industry’s first 3-nanometer chip. Continuing Apple’s leadership in smartphone silicon, A17 Pro brings improvements to the entire chip, including the biggest GPU redesign in Apple’s history.
Through a deep integration of hardware and software, the advanced camera systems on iPhone 15 Pro and iPhone 15 Pro Max both pack the equivalent of seven pro lenses — all enabled by A17 Pro. With the power of computational photography, the 48MP Main camera, built exclusively for the Pro lineup, gives users even more flexibility with a new 24MP super-high-resolution default, offering incredible image quality at a practical file size ideal for storing and sharing.
A Camera System with a Focus on More Creative Control
The preferred smartphone for creative pros and filmmakers gets even better with new pro workflows. Users can now get up to 20x faster transfer speeds with an optional USB 3 cable. iPhone and third-party solutions like Capture One also help photographers create a pro studio, allowing them to shoot and instantly transfer 48MP ProRAW images from iPhone to Mac. ProRes video can be recorded directly to external storage, enabling higher recording options up to 4K at 60 fps, and greater flexibility on set when using iPhone as the main camera. iPhone 15 Pro also introduces a new option for Log encoding and is the first smartphone in the world to support ACES, the Academy Color Encoding System, a global standard for colour workflows.
Environmentally Friendly Approach
Apple has designed the iPhone 15 Pro and iPhone 15 Pro Max with environmental sustainability in mind. As part of their commitment to achieving carbon neutrality across their product lifecycle by 2030 – from design to manufacturing to customer use – Apple is prioritizing electricity throughout their supply chain and incorporating recycled materials into their products. In fact both the iPhone 15 and iPhone 15 Plus now contain more recycled content than before. Notably they feature batteries made with 100 percent recycled cobalt and main logic boards made with 100 percent recycled copper. Furthermore copper wire is used in the Taptic Engine while copper foil is utilized in the charger of MagSafe – all of these being first time implementations, for an iPhone.
Both models also incorporate 75 percent recycled aluminum in the casing well as 100 percent recycled rare earth elements in all magnets. In addition the USB C connector and multiple printed circuit boards feature 100 percent recycled gold for gold plating and tin soldering. Apples iPhone 15 Pro lineup adheres to their energy efficiency standards while also being free of mercury, PVC and beryllium. With over 99 percent of its packaging being fibre based Apple is making strides towards its goal of eliminating plastic from packaging by 2025.
iPhone 15 Pro and iPhone 15 Pro Max will be available in the colours Natural Titanium, Blue Titanium, White Titanium and Black Titanium. Availability will begin on Friday, September 22 2023.
